Objective: As a thank you for their support of “Shakespeare Under the Stars” play, a fine arts association was looking for star-theme gifts for their donors within different levels of sponsorships.

Strategy and Execution: The association chose IMC-W510 “Icon” Star pen for their Bronze sponsors, the IMC-B19H “Namesake” Star business card holder for their Silver sponsors, and the S-B63 Starz Gift set featuring the IMC-K214C “Charmed” Star keyholder and “Icon” star pen.