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Custom House Measuring Tape
Objective: Needed an inexpensive item that relayed the message of "habitat/home".
Strategy and Execution: A major financial company was looking for an inexpensive item that could be given away in their offices to all customers. This financial company was backing a tremendous fund-raising co-op effort with Habitat for Humanity, and wanted to give away an item that supported this theme. Through IMCCustom’s sourcing capabilities, this house tape measure proved to be the perfect item. They were given out throughout the Eastern U.S. and parts of Canada.
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