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Mambo Pen Case History: End-user
Chrysler was looking for a gift to promote their “Fit for
A Kid” program, and foster positive relationships with
consumers. The gift was for consumers who brought their car
into a Chrysler service center to check to ensure the
cars’ safety belts were working properly and that the
consumers’ child seats were suited for their childrens’
age and weight.
Strategy & Execution: IMC’s
“Mambo” pen, with the “Fit For A Kid” logo engraved
on it, was inside the clip on the service writer’s
clipboard and was given to consumers by the service writer
as a Thank-You for consumers who brought their cars and
child seats into a Chrysler service center.
Results: The consumers were pleased with Chrysler to offer this service
and for providing such a nice gift. Chrysler was also very happy with the promotion.
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