|
Foto-2-Go Keytag Case History
Objective: Automobile manufacturer, Mercury, wanted a way in which to thank consumers for purchasing the manufacturer’s newest truck, the Mountaineer, as well as promote the new vehicle to other consumers.
Execution: IMC’s Foto-2-Go Keytag/Mini photo frame was chosen. An insert featuring a photo of the truck was placed on one side of the keytag and the Mercury Mountaineer logo was engraved on the other. This item was chosen because it accomplished Mercury’s main objectives. First, the keytag’s overall presentation in the gift box and its functionality provided a nice thank-you for the trucks’ purchasers. Secondly, the photo of the truck further promoted it to those other than the truck’s owners who happened to see the keytag. Third, its uniqueness and overall aesthetics provided a positive associated for Mercury.
Results: The purchasers loved the keytags. They thought they were really fun, quite unique, and something on which they would definitely put their car and house keys.
|
