CASE HISTORIES IMC Puzzle Sphere
Puzzle Sphere (IMC-WP648N)
Objective: To attract attendees to a seminar for HR Professionals on employee motivation, the marketing department of the seminar company sent out a series of direct mail pieces. Included in the series was the IMC Puzzle Sphere which has motivational lingo engraved on particular pieces of the puzzle. A note was inserted with the item reading, “Motivation Should Not be Puzzling.”
Result: 8% response rate resulting in attendance increases to seminars.