CASE HISTORIES-Crystal Pinnacle
Objective: A national brokerage firm was seeking an upscale reward for their new broker candidates after they received their securities and exchange licenses. The reward needed to be unique and continue the theme of broker, brokerage house and client working as one.
Strategy: The brokerage firm chose IMC’s new 3-D optical “Crystal Pinnacle” award to present to new brokers. As an IMC Original, the award was certainly unique and the sandblasted motivational words bolstered the theme of teamwork between the parties. The large, sloped logo area lent itself perfectly to the brokerage logo.
Result: The brokers appreciated the reward as it acknowledged their efforts in gaining a license. The brokerage houses around the world appreciated the beauty and exclusivity of the piece, and the national office welcomed the promotion of the theme of teamwork and appreciation.