Apple Charm Keyholder and Apple Icon Pen

Objective: A trade association for fruit growers wanted to provide the conference registrants something to commemorate its annual event. The “item(s)” needed to fit the image of the association.

Strategy: It was determined that a fun, theme-related gift registration packet gift and a “sweepstake” gift, whereby upon registration, each registrant was automatically entered to win a gift, was the best way in which to commemorate the conference. The IMC-AK972 “The Big Apple” charm keyholder was chosen for the registration packet, and the IMC-W710 Icon Apple pen was chosen for the sweepstakes gift.

Result: The registrants loved their registration gifts, so much so that they asked which fruit would be chosen for the following year’s event.