“Charmed” Keyholder & "Icon" Pen

Objective: A travel agency specializing in cruise vacations wanted to promote their company, its services and high-end image.

Strategy: Since the agency exhibits at many consumer travel shows, they selected the IMC-K928 “Charmed” cruise ship keyholder as a trade show give-a-way mounted to a beautiful printed brochure that stated “We are the key to a memorable vacation”. The brochure outlined the company’s services. It also announced a gift would be given to those who book a cruise with their agency. The agency chose the IMC-W910 Icon cruise ship pen as the gift for those who booked a cruise.

Result: The keyholders were very well received and the agency was happy with the way in which the perceived value of the item reflected its agency’s high-end image.