“Swivel” Plan Ahead Keyholder

Objective: A new fashion magazine wanted a gift for their company’s press kits which were to be sent to member of the press inviting them to the magazine’s launch party.

Strategy: Since the distributor had a 3 week lead-time, she presented her client with the IMC-K2411 Plan Ahead “Swivel” Keyholder. The stylish keyholder, who’s overall style match the fashion-forward image of the magazine, is manufactured overseas and, as a result, is very affordable. The keyholder features a disk that swivels and recommended that the magazine’s logo be engraved on one side, with the event date on the other side.

Results: The magazine loved the keyholder and the event had a larger than anticipated press attendance. The client also heard that many of the recipients still use the keyholder to this day.