MoMA- Acrylic Luggage Tag (M-L683)

Objective: The sales division of a national corporation was searching for a new incentive program to reward salespeople for reaching company defined goals. They determined travel was a great reward, but wanted a tiered system of rewards with a visual link so the salespeople could "see" their goal.

Strategy: The distributor presented the MoMA acrylic luggage tag. Its three distinct colors worked with the company's three-tiered sales level. Since reaching a sales level was worth a free trip, the distributor further proposed that the company correlate each color with a specific trip; for example level 1 could be the orange tag and the award a domestic trip. Level 2 could be green and the award could be Hawaii, and level 3 could be blue and the trip is international. The distributor also proposed displaying the luggage tags prominently in the offices with the sales level and trip, and a banner stating, "Look How Far Your Sales Can Take You!"

Result: The response from the patrons was so positive the symphony reordered and began putting them in the dressing rooms of guest composers and soloists as a welcome gift.