House Paint (IMC-W108) Case History

The Challenge: A national real estate management firm was conducting a seminar on the evolution of the real estate industry and required a gift that themed well with their seminar.

Strategy & Execution: A distributor presented the IMC original "House Paint" ballpoint pen to the company as they thought the aesthetics and price point would work well with the theme of evolution in the industry. While clean and attractive in polished chrome in the closed position, when activated the barrel reveals a wash of colored houses that seemed to emulate the evolution of the real estate market.

Result: The IMC unique ballpoint was a seminar success. The organizers believe the pen communicated the evolution of the industry and the recipients appreciated the originality. Many attendees missed taking notes as they kept opening and closing the pen to reveal the colors.