ToGo Tote (IMC-ATB201)

The Challenge: A national meeting planner needed a pillow gift that was functional and attractive for doctors attending a medical conference.

Strategy & Execution: The planner selected IMC's "ToGo" Tote Bag. In the closed position, it was small enough to be placed on the hotel room pillow, yet when opened the tote was an ideal size for collecting conference samples and literature. The added offer of IMC's 'No Charge' personalization on the flap allowed the planner to have a bag personalized for each attendee. An added benefit of the personalization was that it made finding the doctor easy if a bag was lost or misplaced.

Result: The IMC Tote received great reviews. It was a unique selection for a medical conference and the physicians appreciated the functionality and the personalization. The success has resulted in the meeting planner reordering the bag for another conference in the future.