IMC “Mobile Home” Luggage Tag Case History

Objective: A real estate company specializing in time-share vacation homes, wanted to provide gifts to the potential time-share buyers visiting the opening of a brand new residential time share development in Hawaii.

Strategy: A distributor presented the company with the IMC-L44 “Mobile Home” luggage tag. The brushed aluminum, house-shaped luggage tag features a stainless steel cable closure and insert card for ID.

Result: The real estate company was very pleased with the idea because they felt it communicated both travel and the comforts of home associated with time share facilities. The agency not only purchased the luggage tags for the time-share project, but also purchased them for their employees’ to attach to their briefcases.