“Inner Spin” Keyholder

Objective: A major news organization wanted to gain exposure for their logo and communicate the message that their company "circles the globe" to dignitaries and members of the foreign press during a recent black tie dinner.

Strategy: The company chose the IMC-K2411G as a table favor for each guest. However, rather than simply placing the keyholder at each place setting, they were used as napkin rings.

Results: The company felt they not only gained awareness they were looking for, but the use of the keyholders in this manner communicated ingenuity and creativity.