Travel Icons - Golf (IMC-L813)

Objective: A major golf club manufacturer was searching for a 'Gift with Purchase' item to accompany the sale of their new long-distance, titanium driver. They required an item that was unique and also increased their market visibility. They also needed marketing ideas to relate the gift to the golf club.

Strategy: The distributor presented the IMC Original business card Golf luggage tag with the marketing idea... "With this driver you will hit the ball so far, it will need a luggage tag." The prominent company logo laser engraved on our sturdy, stainless steel tag guaranteed visibility when attached to luggage, and the distributor also suggested inserting a company business card prior to sale for added visibility.

Result: Though difficult to relate the luggage tag to increased sales, the manufacturer was extremely pleased with the promotion and believed the marketing ideas and gift contributed to those sales. Those purchasing the golf club also appreciated receiving a 'gift with purchase' that was actually useful.