Objective: A national television company wanted to provide a thank-you gift to advertisers who bought 30-second commercials during a major sporting event, as well as goodie bag gifts to those advertisers who attended the event in the station’s corporate tent.

Strategy: The one stipulation the television company had was the gift had to incorporate their logo and slogan “spanning the globe”. The company chose the IMC-F531G Globe Futura frame, which has etched continents on the front and plenty of space for their logo and slogan. The double-sided frame was inserted with a custom insert of the event name and date. The frames for the goodie bags were inserted with the event name and date on one side and the other side was inserted with a photo taken at the event of the attendee and a celebrity sports figure.

Result: The station was so pleased with the frames, they are using them for other marketing purposes.