Objective: A marketing consulting, whose goal is to provide their clients with unique marketing solutions was looking for items to place in a Goodie Bag for their annual meeting.

Strategy: Given that the theme of the meetings was “An Ocean of Possibilities”, the firm chose the IMC-W92BL “Belleza” pen for two reasons. The first was because the blue/green marble finish had an under seas look to it. The second was because each pens’ marble pattern is different from one to the other. The firm felt that communicated the “individuality” and “uniqueness” of their marketing solutions. They included the pen along with a beach bag, cap, and shirt as the giveaway for the 50 people attending the meeting.

Result: According to recipients, they write with the pen during client meetings and the pen has become a great conversant piece because it is so unique.