Double Vision - Frame (IMC-F170)

Objective: A skin care company was launching a state-of-the art skin care treatment for wrinkles and wanted a cost effective way to promote this new and expensive treatment to plastic surgeons and dermatologists throughout the United States. Since the majority of the targeted doctors have beautiful offices, the “point of sale” display had to fit well with the office décor of the doctors displaying it. Additionally, it had to mirror the image of the expensive treatment.

Strategy: The company chose IMC’s brushed aluminum “Double Vision” frame which accommodates two 4” x 6” photos. The skin care company inserted information about the treatment in both window openings. Once read, the doctors could remove the information cards and insert before and after photos. Each doctor received two frames, one for their office reception area and the other for their personal office.

Result: The skin care company made additional frames available to the doctors for a nominal fee for use in each of their treatment rooms. The frames were engraved with the doctor’s names. The sales of the additional frames helped to off-set the cost of the promotion.