Crystal Puzzled (IMC-AP486)
Objective: A regional autism organization was seeking a donor reward for those individuals and companies that met or exceeded a certain level of giving. They were looking for a unique, upscale item that might relate to their cause.
Strategy: Since the distributor was aware the cause symbol for autism is a puzzle piece, he submitted the IMC Original ‘Crystal Puzzled’ paperweight; which is a 3-D optical crystal paperweight with etched puzzle pieces on all sides. Knowing that IMC offers free sandblasted personalizations, the distributor suggested having IMC sandblast the organization logo on the front face, and sandblasting the donor’s name below, then presenting it to the donor with a note saying, “Together We Can Finish This Puzzle. Thank you.”
Result: The organization was very happy with the correlation between the IMC crystal puzzle and the autism cause, and the recipients appreciated having their donations personally recognized with such an attractive, unique piece.
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