“Crystal Spin” Case History

Objective: A nationwide window manufacturer wanted to promote its introduction of a new “Crystal Clear” window for homes and new partnership with a nationwide home builder.

Strategy: At a meeting to announce their partnership with the home builder, the window manufacturer gave away IMC-W78H “Crystal Spin House Pen” to executives and sales people from both companies to have on their desk in commemoration of the partnership.

Result: Everyone loved the elegant gift and are happy to display them on their desks.