Askew - 4" x 6" Frame (IMC-F6231)

Objective: A financial management company was launching a marketing campaign touting their differences from other companies in the industry. They required an attractive, unique item that could be tied to the marketing theme. They also wanted an attractive item that worked in their company offices and as a gift to new clients.

Strategy: The distributor presented the new IMC 'Askew' frame with its off-set picture opening and proposed it to the company with the idea that not everyone sees things the same way. Working together the distributor and company expanded that thought to, "We don't just see what everybody else sees. Take a look from our perspective."

Result: The financial management company felt the frame mirrored their campaign and new clients appreciated the unique and attractive welcome gift. During meetings with prospective clients, the frame in the broker's office usually received positive comments before the client even knew they would receive one.