Yoropen Standard (Y-WSBP-BL,-RD,-BK)

Objective: A large architectural firm was seeking a unique, cost-effective gift to accompany a brochure they were sending to key prospects. The firm required a functional item demonstrating a connection to the company’s mission statement of combining form and fashion to build office structures that incorporated their “Design that Works” philosophy.

Strategy: The distributor presented the Yoropen Standard from the IMC 2008.5 Collection. They felt a Yoropen with the firm logo inserted in the mailer with a note that said, “Call us and We’ll Show you Things from a Different Angle” would further peak the interest of any prospect. They also believed the pen’s ergonomic, strain-free writing with the angled tip mirrored the company philosophy of combining form and fashion in office design to make the workplace attractive and functional.

Result: The firm experienced the greatest response of any mailer they had made. The positive response convinced the firm to purchase the Yoropen Executive as a thank you gift for those companies who responded and requested a presentation.