Bocca Fresca (IMC-MN18W)

Objective: A trucking company wanted to promote their national transportation services to new and existing customers.  They chose the IMC “Bocca Fresca” and sent the mint/toothpick combinations with a brochure about the company and a note that read, “Experience the sweet success of working with us.”

Result:  Well-received by existing customers and a 4% response rate from new contacts.