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Photo Box (IMC-F1817)
Objective: A national sales organization was looking for a commemorative gift to present to their sales force at the conclusion of the annual offsite meetings. Since the meetings were to be held at an island resort, the company wanted something simple but memorable to remind everyone of their working vacation.
Strategy: The distributor presented the new IMC ‘Photo Box’ for consideration. It was able to memorialize the event with a favorite picture and contained a generous area for the company name and year of the event. In addition, as a photo box it was also able to hold small items to remember the event such as sand and shells from the beach or airline ticket stubs.
Result: The photo box was very well received by the salespeople and the company is contemplating continuing the ‘Photo Box’ gift annually as they change locales for their offsite meetings.
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