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Lancelot Key Tag And Harmony Pen Case History
Objective: Polygram Merchandising
was in search of merchandise to sell at their Elton John
concerts. The product, laser engraved with the Elton John
logo, had to fit his image as well as be approved by Elton
John himself.
Execution: The IMC-181 Lancelot
Key Tag and IMC-900 BS Harmony Pen were presented for their
elegant yet contemporary look.
Results: Sales of the items at the
concerts greatly exceeded what Polygram expected.
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