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Tri-Beca Clock Case History
Objective: End-user Pacific Life Insurance
Company wanted to provide an upscale "pillow" gift with
high-perceived value to their clients who were attending
a Pacific Life conference.
Strategy: With the "pillow" gift concept
in mind, distributor Miller & Associates presented Pacific
Life with the International Merchandise Concepts' "Tri-beca"
clock. The Tri-beca has a nickel plate finish over alloy
and features two picture frames that surround both sides
of the clock. The entire piece folds up to fit into the
palm of a hand, making for a great pillow gift, while the
generous imprint area allows for optimum logo placement.
Execution: While the conference attendees
were out for dinner, the hotel was instructed to have the
Tri-beca clock placed on each attendee's pillow.
Results: Pacific Life Insurance Company's
clients really enjoyed coming back to their room and finding
a beautiful clock on their pillow. Pacific Life is very
happy with the program and feels this handsome gift featuring
their company logo is one that will stay on a desk, at home
or the office, for quite some time.
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