Custom HDL Cube Case History |
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Objective: End user, KOS Pharmaceuticals,
Inc., wanted to create an item that presented findings from
the longest-running epidemiologic study concerning cholesterol
and coronary risk.
Strategy and Execution: Distributor
Sunshine Promotions & Marketing, worked with their client,
KOS Pharmaceuticals, Inc. and IMC Custom, to dimensionalize
a bar graph that showed the relationship between high and
low HDL and LDL levels and would facilitate discussions
with patients about cholesterol levels. IMC Custom developed
a custom-designed Lucite cube containing the bar graphs
and graphics.
Results: The pharmaceutical company
is very happy. The response by physicians has been tremendous.
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